Avis»
Annual Report 2004 (concept)

Avis suffered a poor year's trading in 2004 and needed its annual report to reflect this, whilst remaining optimistic about the future. The format of the report was scaled down from the standard A4 and the colour palette was restricted to black and corporate red on the inside. The cover picture depicting a car in motion bleeds over from the inside front cover and creates a sense of moving on for Avis.